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Testimonial

Rarely do I find expressing ‘thanks’ inadequate, but this is one of those times.

The Media Boot camp at SAE easily ranks as one of the best promotional activities I've ever been associated with. Words cannot articulate my admiration for all the support and passion given so selflessly by all of you involved to make the day a truly memorable and successful occasion.

The school was the best it’s EVER been, the setup in each classroom, studio, edit suite a thing of beauty for which you can all take a bow. Appreciation too for those who came in on their holidays, from sickbeds right through to everybody who burnt the midnight oil ensuring the school looked and performed its best, you’re all extraordinary.

18 influential journalists representing a good cross section of Dubai media walked away in admiration and in awe at what we presented on the day and now appreciate what we represent year on year.

I have no doubt SAE will continue to flourish in the region and in particular Dubai and in no small part testimony to the boundless energy and inspiration of each of you.

Yep, thanks just doesn’t cut it.

Anthony Frantzis
SAE International

 

 

The Power of Public Relations

Public relations is all about reputation – the result of what you do, what you say, and what others say about you.

A good reputation is not earned overnight. It has to be carefully cultivated as understanding and support develop. This is a long term process but a positive reputation can be lost quickly if words, or actions, are found to be out of synch with reality. At JiWin, we believe our job is to protect our clients' reputations so that they earn respect and support, while at the same time influencing opinion and attitudes.

We strongly believe public relations must contribute directly to an organisation’s business success. The task of guarding and managing reputation and relationships must have a demonstrable effect and not just result in a feel-good factor.

Through planned and sustained effort, designed to generate goodwill and build mutual understanding between an organisation and its target audiences, public relations can lead a company to success.

We see our relationships with our clients as partnerships. We take the time to get to know our clients’ businesses and we work hard at understanding what it is our clients do, with one aim in mind – enhancing our clients’ brands and reputations.